Art is not just a form of expression—it’s a powerful tool for community building and cultural exchange. Commercial art programs that spotlight local artists, like HelloArt, are playing a key role in both commercial and residential properties, transforming them into vibrant places that foster community, promote local talent, and contribute to the overall well-being of residents and tenants.
The fusion of art and everyday spaces facilitates unique community interactions. Offices become more than just workplaces—they can become centers for dialogue and understanding, stimulating discussions around locally relevant topics. Similarly, in residential spaces, art programs can act as catalysts for social gatherings and community building, turning neighbours into friends and fostering a sense of belonging.
Since June 2022, Westboro Connection, has hosted three different artist exhibits in its common areas. You can read about the artists and see their work here: Vanessa Gervais, Marita Bardakjian, Carole Ince.
By providing a platform for their work, programs like this give local artists much-needed exposure in a competitive global market. Whether it’s an office building or an apartment complex, featuring local artists not only beautifies the space but also instills a sense of pride and accomplishment in the artists, fueling their continued creativity. Furthermore, it has been demonstrated that incorporating art into daily life has positive psychological benefits. Regular exposure to art can reduce stress, stimulate creativity, and improve cognitive function, enhancing the mental well-being of office workers and residents alike.